People who grew up in tight-budget households in the 1970s and 80s sometimes have a complicated relationship with spending money on themselves — not guilt, not shame, just an old voice that takes a moment to quiet

I notice it most in small things. A bottle of good olive oil. A nicer coat than I technically need. A dinner out that runs more expensive than expected. There is a beat — brief, barely perceptible — before I decide it is fine. Not guilt exactly. Not shame. Something quieter than either of those. An old reflex that checks in before I spend money on myself, as if some earlier version of me wants to be consulted first.

I have talked to enough people about this over the years to know it is not only mine. A friend who grew up in a household where everything was watched — the heating, the food budget, the shoes — describes a version of the same thing. She earns well now. Has for years. And still, she said, there is a moment before a purchase that feels like permission being sought from someone who is no longer in the room.

The household it came from

The 1970s and 80s were not uniformly difficult, and I do not want to overstate the hardship. Most of the people I am describing were not raised in poverty. They were raised in households where money was real in a way it is perhaps less real for people raised later, with more cushion. Where you knew what things cost because the cost of things mattered. Where there was a difference between needing something and wanting it, and the difference was not philosophical — it was practical.

There were certain things you simply did not spend money on. Not because they were forbidden, but because the idea of spending money on them did not quite arise. You wore the shoes until they needed replacing. You ate what was made. You got new things when the old ones gave out, not because you wanted a change. The concept of buying something purely for the pleasure of having it was not wrong — it was simply not a category that came up very often.

And then you grew up. And the money changed, for many people. Or the circumstances changed. You could afford things. You could afford to want things. But the category that had not existed as a child does not automatically install itself in the adult. You have to build it deliberately, and even then, there is something underneath it that was there first.

What the voice actually says

It is not the voice that says you cannot afford it. That is a different voice, and it is straightforwardly about money. This voice operates separately from the actual arithmetic. It shows up when you can perfectly well afford the thing. When there is no financial reason to hesitate. It is not tracking your bank balance. It is tracking something else.

What it seems to be tracking, as best I can identify it, is something like: is this necessary? Not necessary in the sense of essential to survival, but necessary in the moral sense that the household you grew up in used without quite naming it. The sense that money spent on yourself, on comfort or pleasure or something that is purely about what you want, requires a kind of justification. That the justification is your job to produce before proceeding.

A friend described it as “the math I didn’t ask to do.” You want something. You can afford it. And still, somewhere, you find yourself calculating whether you have earned it. Whether the wanting is reasonable. Whether you are being sensible. The math runs quickly and usually comes out fine, but the fact that it runs at all — that is the thing.

The complicated part

Here is where it gets interesting for me, and where I think the word “complicated” in the title is doing real work.

I do not entirely want to get rid of the voice. This is the part that is difficult to explain to people who did not grow up with one like it. The voice is, in a certain way, a reasonable voice. It is the voice of a household that understood the weight of things. That did not assume comfort was a default. That treated money with a kind of seriousness — not anxiety, not fear, but respect for what it represented and what it took to have it.

There is something in that I find worth keeping. Not the hesitation itself, which is sometimes excessive and occasionally tiresome. But the underlying orientation: the instinct to notice what things cost, to not assume that wanting something is sufficient reason to have it, to feel something when money goes out rather than nothing at all. That particular attentiveness to the weight of things — I do not think it is purely a wound. I think it is also a form of literacy.

And yet. And yet there is something that does not serve me well, either, which is the occasional sense that spending money on myself — on comfort, on pleasure, on something that is simply nice rather than necessary — requires a defence that spending money on other things does not. That buying a beautiful thing for my daughter requires no justification, but buying a beautiful thing for myself triggers the old consultation. That taking care of myself is somehow in a different category from taking care of other things and other people.

That part I would like to continue working on.

What it looks like now

Most of the people I know who grew up this way have found their own version of a compromise. They are not consumed by the voice. They have, to varying degrees, expanded the category of things they allow themselves to want without excessive internal negotiation. But the voice remains, quieter than it was, available for consultation when invoked.

I notice it most acutely when I spend money on something that is purely about my own comfort. A nice hotel room for a trip I could take more cheaply. A piece of clothing that is better than good enough. A meal out, alone, at a restaurant that is more expensive than practical. In those moments, the old arithmetic runs. And then I let it run and proceed anyway — which is, I suppose, the adult version of the compromise.

What I have stopped expecting is that the voice will simply go away one day. It has been with me too long for that. It is part of the household I came from, still present in the room. I just no longer need to do exactly what it says.

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Picture of Ainura Kalau

Ainura Kalau

Ainura was born in Central Asia, spent over a decade in Malaysia, and studied at an Australian university before settling in São Paulo, where she’s now raising her family. Her life blends cultures and perspectives, something that naturally shapes her writing. When she’s not working, she’s usually trying new recipes while binging true crime shows, soaking up sunny Brazilian days at the park or beach, or crafting something with her hands.
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