In the thick of advising others on innovation, Annabel experienced a pivotal breakup that led to her own “aha!” moment. The result? Never Liked It Anyway—a cheeky, cathartic marketplace for heartbreak, dubbed the “eBay for breakups.” What began as a side hustle quickly grew into a beloved platform and cultural phenomenon, empowering people to let go, move on, and laugh a little along the way. She later authored Never Liked It Anyway: The Book, further cementing her voice as a refreshingly honest and relatable thought leader on resilience and reinvention.

A contributor to ForbesWomen and Inc. Magazine, Annabel writes on creativity, leadership, and entrepreneurship with wit, warmth, and a healthy disdain for clichés. Her work aims to ignite original thinking, challenge business-as-usual, and remind people that growth doesn’t have to be so serious.

Equal parts strategist and storyteller, Annabel continues to fuse business with creativity—developing brands, shaping entertainment ventures, and championing a more playful approach to personal and professional evolution. She’s visited over 60 countries, forever chasing new experiences, clever ideas, and the perfect scoop of gelato.

Whether she’s climbing a wall, crafting a haiku, or coaching a team toward their next big idea, Annabel is driven by one guiding belief: reinvention is a creative act—and we should have more fun with it.